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Research papers

A closer look at the TV audience

Observations and models attempting to describe a multiplicity of interactions between media content, media usage and audiences, are designed to provide (temporarily) adequate, at most times, answers to a series of crucial questions, that enhance our...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Emmanuel Heretakis
June 15, 1992
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Citation

Heretakis, E. (1992a, June 15). A closer look at the TV audience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-closer-look-at-the-tv-audience


Research papers

Qualitative aspects of quantitative decisions

Going beyond "nose-counts", which was the predominant; mode of assigning numerical "values” to TV programmes until how, "values" serving as corner-stones of decisions with much wider repercussions, we rather have to search beyond numbers, for...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Emmanuel Heretakis
June 15, 1990
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Citation

Heretakis, E. (1990a, June 15). Qualitative aspects of quantitative decisions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-aspects-of-quantitative-decisions